CPG Success Story: AB InBev leverages data to improve product performance

Marty Siewert, Global Director Shopper Insights, Anheuser-Busch InBev

4 mins 30 seconds

October 20, 2020

Marty Siewert, Global Director Shopper Insights, Anheuser-Busch InBev discusses using shopper research and insights to develop customer-centric products that drive revenue growth.

Topics covered:

  • CPG Manufacturers
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