CPG Spotlight: Pladis (United Biscuit) uses data insights to drive market share

Michael Doran, Category & Insights Manager, Pladis Global

15 mins

January 12, 2021

Michael Doran, Category & Insights Manager at Pladis Global discusses how his small team is using data intelligence at both customer and store level to gain market share over some of their much larger competitors.

Topics covered:

  • Category Planning
  • CPG Manufacturers
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