CPG Spotlight: Boyne Valley uses on-demand shopper insights to get real-time visibility on shopper behavior

Paul Knopfler, Category & Insights Lead, Boyne Valley

13 mins

Paul Knopfler, Category & Insights Lead, Boyne Valley discusses how they differentiate against other retailer’s partners by using on-demand shopper insights solutions and how it helped them get real-time visibility on shopper behavior to shape a complete category overview with the retailer.

Topics covered:

  • CPG Manufacturers
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