VIEWPOINT:

Let's Get Personal

A perspective on marketing in the grocery, convenience, healthcare and pet speciality sectors

A perspective on marketing in the grocery, convenience, healthcare and pet speciality sectors

Discover key insights from report

Customer Relationship Management (CRM) in the retail industry has reached a new level of complexity. Take loyalty data, for example. It only gives you one piece of the puzzle. It tells you what customers are buying from you and, maybe, what they’ll buy again. That’s simply not enough to gain trust and improve basket sizes and customer “stickiness” to your brand.

The ‘Let’s Get Personal’ Viewpoint covers the five key factors marketing professionals should consider when evaluating their existing CRM capabilities or new personalized marketing solutions.

This Viewpoint explains why retail personalized marketing solutions should:

  • Deliver a solid foundation based upon a 360-degree view of the customer
  • Improve operational efficacy and simplify complexity
  • Offer advanced analytics to fuel continuous program improvement and predictability
  • Give easy access to accurate, automated distributed reporting for a unified “single version of the truth” – for all stakeholders, internal and external
  • Support clear alignment of program goals and metrics with campaign approach

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