Challenges and opportunities with evolving customer health and wellness needs.
Shoppers are increasingly concerned with the quality and health benefits associated with the products they purchase and consume, and this emerging market trend is one that retailers must pursue proactively. Today, health conscious shoppers account for 25-30% of all grocery customers in the U.S. and Europe and by 2025, the global organic food and beverage market is expected to reach $320.5billion, which is three times more than it was in 2016.
And here’s the harsh reality – engaged, health-conscious customers spend more per week. But they also tend to do smaller, more frequent trips, and can be very fickle if retailers don’t cater to their needs. This Viewpoint outlines the importance of focusing on health as both a retention and growth strategy in this increasingly competitive market.
In this Viewpoint you will discover: