VIEWPOINT:

Health-Conscious Retail

Challenges and opportunities with evolving customer health and wellness needs.

A perspective on marketing in the grocery, convenience, healthcare and pet speciality sectors

Discover key insights from report

Shoppers are increasingly concerned with the quality and health benefits associated with the products they purchase and consume, and this emerging market trend is one that retailers must pursue proactively. Today, health conscious shoppers account for 25-30% of all grocery customers in the U.S. and Europe and by 2025, the global organic food and beverage market is expected to reach $320.5billion, which is three times more than it was in 2016.

And here’s the harsh reality – engaged, health-conscious customers spend more per week. But they also tend to do smaller, more frequent trips, and can be very fickle if retailers don’t cater to their needs.  This Viewpoint outlines the importance of focusing on health as both a retention and growth strategy in this increasingly competitive market.

In this Viewpoint you will discover:

  • A model to understand the journey of the health-conscious customer
  • Tips on how to define the term “health” through the eyes of your customers
  • The four building blocks needed in your strategy to engage health-conscious customers and to nurture customer loyalty
  • What other retailers are doing to capitalize on the growth in the health and wellness segment

See inside the report

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