As of 11 January, 2018 Symphony EYC became the Customer Intelligence Division of Symphony RetailAI.
Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Talking Rain, the fastest-growing non-alcoholic beverage brand in the country, has deployed Symphony EYC Assortment and Space Planning. With Symphony EYC’s training and implementation assistance, Talking Rain was able to go live with its new system in less than six months.
Available as part of Symphony EYC’s industry-leading GOLD solution suite, Assortment and Space Planning enable the Talking Rain category management, marketing and sales teams to provide its retailers with insights around how to best assort and merchandise the emerging enhanced water category. The integrated platform for complete category to space optimization includes:
- Company, cluster or store level assortments,
- Robust analytics and reporting,
- Balance inventory and assortment to maximize sales,
- Accurate forecasts based on trends and insights,
- Rapid deployment.
“Our ultimate strategy is to be a trusted advisor providing insight to the retailer about the right product mix and placement of products. In order to achieve this we needed a tool that drove easy-to-understand, fact-based decisions, had a rapid implementation, and would integrate into a space planning solution,” said Shawn Fox, Category Manager, Talking Rain. “After a lengthy search, we selected Symphony GOLD’s’ Space Planning and Assortment Manager since they provided the functionality we needed, but also offered rapid deployment and data management services to consolidate and cleanse our category management data.”
“Symphony EYC worked closely with Talking Rain to deliver a solution that would help them better manage existing retailers and support their business as they add on new retail accounts,” said Bob Ferraro, vice president assortment and space optimization solutions, Symphony EYC. “We collaborated with Talking Rain on implementation and training so that they could quickly get up to speed and keep ahead of their rapidly growing product demand.