- Promotions
Unlike e-commerce shoppers, omnichannel shoppers spend fluidly across channels. They’re just as likely to visit a store in-person as they are online. Omnichannel shoppers can be big spenders, but they can also be fickle. The rising share of total business in e-commerce means retailers must understand the value and the changing needs of omnichannel customers, and they should expect to tailor their online experiences to those customers’ needs.
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