Macro space planning is the foundation for retailer success

Customers want engaging in-store experiences that justify coming into the store – and enrich their online experience. This means retailers must better manage their most valuable asset – physical store space. Those that correctly plan for all store formats and deliver the best in-store experiences drive high category performance. Symphony RetailAI Store Planning and Optimization helps retailers optimize their store retailing footprint.

25%
Risk reduction through virtual store, category and items builds
4%
Increase in incremental revenues
18%
Increase in customer loyalty

Improve performance, minimize out-of-stocks and improve category growth with intelligent retail space planning

The right macro space planning solution supports retailers in managing their varying store estate by analyzing performance down to individual categories and items at store level. It connects to shelf space planning and assortment optimization to create the best localized shopping experience for customers, which leads to more store visits, effective support for online orders and improved loyalty from your most valued customers.

The right category spaces, the best shopping experiences

Your customers want what they need as well as new experiences. To do this, you must allocate the right space and communicate to store staff to accurately execute. Otherwise, you risk poor compliance and customer dissatisfaction. Our store planning and optimization solution identifies the right spaces for building categories that customers love, driving sales and margins. Analyze departments and stores to find hot/cold spots, transfer space from sluggish categories, and reconfigure to encourage higher inventory turns.

Maximize the performance of all floor space

Overall store floor space sets the stage for optimal shelf and assortment planning.

Our retail space planning solution enables you to transform store layouts using a simple, collaborative workflow that connects HQ directly with store teams. It brings together floor plans, planograms and performance data to create high-performing store plans. In addition, our solution can utilize VR to increase the visualization of store, departments and category fixtures, minimizing risk and accelerating time to market.

Space-aware innovation and execution

Retailers often have limited insight into available in-store space, how much is allocated to which categories, location, optimal adjacencies to other categories and where a shift of space between them would increase floor space performance. And, store plan information is often incomplete, or semi-maintained in siloed systems.

Symphony RetailAI Store Planning and Optimization provides a single repository of accurate store, fixture and merchandising data, so your planning decisions are space aware to enable you to better plan, communicate and innovate in-store.

We identified the need for help optimising our stores. In reality, to do it manually with the tools that we had such as Excel databases and our own time, would just take too long for us to be able to do it in a timely manner in order to realise growth opportunities.

Mark Wilkinson Head of Space Planning