Continuous learning, best promotions
Whether it’s for existing or new item promotion, retailers and CPGs require one version of the truth. But you don’t get there through guesswork.
Based on facts, Symphony RetailAI Promotion Planning and Evaluation leverages a robust forecast that constantly learns and improves using machine learning. It gives category managers what-if scenario analysis to select the best plan option. In addition, it enables constraint-based plan optimization with updated retail promotion management tactics (including pricing) as outcomes.