Proper order management for effective management of customer expectations

Customers expect the best service possible. Symphony RetailAI’s order fulfillment solution enables this by using current and future information, with a 360-degree view of inventory to address dynamic changes in any part of the supply chain, finding the balance between costs and customer expectations. This means fulfilling on time and in full, while maintaining the lowest possible cost to fulfil.

45%
Improvement in product quality & freshness
20%
Inventory reduction including food stock
40%
Productivity improvement

Consolidate all inventory for outstanding order fulfillment execution

Fulfilling orders across all channels and categories is critical to staying competitive and increasing sales. Yet the challenges of managing extended supply chains can be massive. To meet the constantly shifting customer demands, retailers need an order management solution that enables simplification of global sourcing, end-to-end visibility and increased customer satisfaction.

Importing with ease

Dealing with import orders? Easy. Say goodbye to “dark areas” in the supply chain. Symphony RetailAI’s order fulfillment solution enables you to accurately manage all aspects of global importing. Follow the progress of shipments at all points, from order creation to warehouse receipt, confidently adhering to all requirements and regulations while managing exchange of data between all parties involved.

Improved fulfillment = improved customer loyalty

Complexity in the omni-channel marketplace is here to stay, but how retailers manage it doesn’t have to be. With Symphony RetailAI Order Fulfillment, retailers eliminate siloed channels, losing with it, the associated inefficiencies.

Our solution uses a fast cloud-based database that enables retailers to take control and manage the high volume of orders and channels in one place: e-commerce, click & collect, catalog, mobile apps, promos, and more.

Improve product quality and freshness

How can a retailer provide the exceptional fresh and ultra-fresh experience customers demand today, if it doesn’t have absolute confidence in its ability to fulfill for that category daily, and in many case, intra-daily?

With Symphony RetaiAI Order Fulfillment, retailers easily manage the complexity of local fresh sourcing, from order to shelf, taking into consideration alternate sourcing options including user criteria as well as dynamic sourcing.

Click & collect

Today, retailers must support a complex ecosystem. Beyond home delivery, retailers may offer, for example, locker pick-up schemes, ordering and fulfillment in locations in transport and other common areas such as subways or train station and more.

They need a click & collect system tied to their order management system that is connected to a fulfillment and in-store operations platform to offer rich capability like the ability to easily pick multiple customer orders for curbside pick-up.

360° view of connected inventory

Disconnects equal problems. So, retailers today must have a system that is connected to an end-to-end supply chain.

That’s why Symphony RetailAI’s order fulfillment solution connects to all our supply chain solutions.

For example, WMS is central to the movement of inventory from the handoff from ordering systems through the warehouse to the hand off to transportation. It is key that the WMS and order management systems work in harmony.

We’ve been able to automate and optimize our processes in everything from assortment and shelf replenishment to preparing orders for our customers

Andrija Derezic CIO