Identify Opportunities. Activate Tactics. Realize Growth.

You can’t fix what you can’t see.  Thanks to our intuitive user interface and AI-powered prescriptive insights, it’s easier than ever for retailers and CPGs to identify opportunities for growth.  When combined with predictive analytics and directly integrated with our Promotions, Marketing, and Assortment solutions, it has never been easier to activate the customer-centric tactics that will help realize profitable sales and margin growth.

30+
Years of experience developing robust and actionable customer insights
200+
Global CPG manufacturers engaged in collaboration programs
5%
Average growth for suppliers in collaboration programs

It starts and ends with the customer

With today’s omnichannel customer changing faster than ever, there are simply too many questions to answer and analyses to complete without the help of Artificial Intelligence and predictive analytics.  Actionable insights require timeliness to be useful customer-centricity to be effective.  Lucky for you, we’ve solved for all of this.

Deep heritage in customer analytics

For more than 30 years, customer analytics have been at the heart of everything we do.  During that time, we have developed, refined, and continued to innovate new ways to analyze sales and customer data to build the most robust, timely, and actionable insights as possible.  From standardized workflows and best-practice reporting, to ad hoc analytics and custom projects, we have helped created millions in tangible, incremental, and jointly measured, top-line growth for both retailers and manufacturers.

AI-powered analytics tailored to FMCG

Prescriptive analytics are different. Using Artificial Intelligence and Machine Learning (AI/ML), our applications analyze data to find trends and anomalies – the same way data analysts and category mangers do – only faster and without taking a break.

Combining the power today’s best technology with the time-proven analyses that help deliver customer-centric retailing decisions, we’re delivering the best solution possible to help manage the 4Ps of category management.

CINDE brings AI to life

Category Managers are busy.  Really busy.  We’ve taken a persona-based approach and designed CINDE specifically with Category Managers in mind.  CINDE removes the heavy lifting to free up time to allow for greater collaboration, better decision-making, and other strategic initiatives that often get left behind due to time constraints.  From analyzing trends and identifying the anomalies to using natural language to help guide business users in the way that makes sense to them, CINDE streamlines processes and improves performance.

AI + HI = Maximum Impact

Symphony RetailAI’s customer insight solution is designed with access to customer segmentations with a segment strategy overlap for the 4 Ps. Users gain insight on product interactions and new product tracking. They also get price awareness through our price sensitivity segmentation.

In addition, they’ll understand geographic (place) behavior from divisions to individual store behavior. And staff can analyze promotional events with our Event Impact Analyzer and buy customer segments.

When we started our loyalty program, we got six million trackable customers at one go. Together with Symphony RetailAI we then started to analyze this valuable data and began to use it to be more relevant in our customer communications through personalization. Beyond that, Symphony RetailAI analytics and tools helps us to optimize our core business like finding the right prices, products and promotions.

Dr. Lorenz Determann Head of Tools & Analytics
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