OPTIMIZED PROMOTIONS DRIVE REVENUE AND MARGIN GROWTH
Millions
in incremental promotional revenue
2-3x
Category promotional uplift
30%
Reduction in ineffective promotions
Applications in this suite:
PROMOTIONS OPTIMIZATION
Promotion Evaluation
Improve ROI by identifying the most effective and ineffective promotions – down to a customer level.
30-40% of all promos are ineffective. Identify the worst promotions more quickly to stop the bleeding and redeploy funds more effectively.
Promotion Planning And Forecasting
AI models optimize the promotion plan, while workflow automation drives collaboration and efficiency.
Use AI to recommend customer-centric promotion plans and circulars that are designed to maximize incremental sales and margin, rather than just repeat or tweak last year’s plan.
