OPTIMIZED PROMOTIONS DRIVE REVENUE AND MARGIN GROWTH
Millions
in incremental promotional revenue
2-3x
Category promotional uplift
30%
Reduction in ineffective promotions
Applications in this suite:
PROMOTIONS OPTIMIZATION
Promotion Evaluation
Improve ROI by identifying the most effective and ineffective promotions – down to a customer level.
30-40% of all promos are ineffective. Identify the worst promotions more quickly to stop the bleeding and redeploy funds more effectively.
Promotion Planning & Forecasting
AI models optimize the promotion plan, while workflow automation drives collaboration and efficiency.
Use AI to recommend customer-centric promotion plans and circulars that are designed to maximize incremental sales and margin, rather than just repeat or tweak last year’s plan.
