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PROMOTIONS OPTIMIZATION

More efficient and effective promotions that maximize ROI

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Promotions Optimization for Retailers

OPTIMIZED PROMOTIONS DRIVE REVENUE AND MARGIN GROWTH

Millions
in incremental promotional revenue
2-3x
Category promotional uplift
30%
Reduction in ineffective promotions
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Applications in this suite:

PROMOTIONS OPTIMIZATION

Promotion Evaluation

Improve ROI by identifying the most effective and ineffective promotions – down to a customer level.

30-40% of all promos are ineffective. Identify the worst promotions more quickly to stop the bleeding and redeploy funds more effectively.

Promotion Planning & Forecasting

AI models optimize the promotion plan, while workflow automation drives collaboration and efficiency.

Use AI to recommend customer-centric promotion plans and circulars that are designed to maximize incremental sales and margin, rather than just repeat or tweak last year’s plan.

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