Increase customer loyalty and profitable growth with more effective, optimized promotions

SymphonyAI’s Promotion Optimization solution uses AI to rapidly evaluate promotions, measuring their impact on sales, margin, and customer loyalty. It empowers you to nimbly make decisions and act at the UPC and store level, boosting promotional ROI and customer satisfaction.


reduction in inefficient promos


uplift in promo revenue


increase in overall revenue

Rapidly identify and eliminate underperforming promotions

30 – 40% of promotions are ineffective, costing millions of dollars. Understand the performance of all your promotions at a glance, to quickly redeploy funds and eliminate wasted promotional spend, increase customer satisfaction and loyalty, and drive profitable revenue growth.

Quickly evaluate promotions at a granular level, system-wide, using the metrics that matter

SymphonyAI Promotion Optimization uses AI to evaluate promotional effectiveness across sales, profitability, and customer impact at the store and UPC level, to understand which promotions are driving performance and which are underperforming. The result: actionable promotional insights to make customer-centric promotional decisions that drive profitable growth.

Identify customer segment promotional insights to drive traffic and volume

Built-in segmentation tools allow you to understand which promotions are driving store trips or segments, allowing you to better plan future promotions based on store, region, and segment strategies and objectives.

Rapidly test new promotion ideas

Based on rich machine learning models, “what-if” functionality enables you to understand how customers would respond to new promotions, in just a few clicks, eliminating expensive testing and launching ineffective promotions.

Collaborate more deeply with CPGs

SymphonyAI’s unbiased collaboration platform provides you and your CPG partners a common view of impactful category data and the opportunities for better joint decision making that drives better performance.

“Extrafarma has always been known for our excellent in-store customer service. Our partnership with SymphonyAI has boosted this and has allowed Extrafarma to further progress on our personalization journey. Each of our customers is unique and their personal shopping habits are important for us to understand. Since we began working with SymphonyAI, we are better equipped to market to our customers because we know them better.”

Renato Stefanoni, Commercial and Logistics VP, Extrafarma

“We’ve found our partnership with SymphonyAI to be a true win-win scenario. Our customers feel recognized and valued because they receive promotional offers or discounts where they matter, on the products they’re already in the habit of buying. As a company, we’ve benefited from improved customer loyalty, which is evident from the increases in shopping frequency, average basket size, and the range of categories represented in a customer’s basket.”

Flávio Almeida, CRM and Private Label Manager, Extrafarma

Why SymphonyAI’s Promotion Optimization solution?

AI-enabled Promotion Optimization enables you to make promotional decisions that drive customer loyalty and a higher promotional ROI quickly and in near real-time to stay ahead in today’s fast-changing market.

Rapid evaluation of promotions

Understand in near-real time which promotions are effective and which are not so you can act quickly.

Evaluation metrics that matter

Evaluation algorithms consider the impact on sales, margin, and customer behavior so you can make optimal promotional decisions.

UPC and store-level granularity

System-wide promotion evaluation, from a product, category, and store-level, so you can take the right action.

Agile scenario planning

Machine learning-powered “what if” capabilities to understand the impact before costly deployment.

Customer-centric analysis

Analysis at the customer level, to understand the impact of promotions on your most important segments.

Information at a glance

Dashboards and simple-to-use interfaces that provide information quickly and at the most granular levels, for your internal users and external partners.

Speak with an expert

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