Increase customer loyalty and profitable growth with more effective, optimized promotions
SymphonyAI’s Promotion Optimization solution uses AI to rapidly evaluate promotions, measuring their impact on sales, margin, and customer loyalty. It empowers you to nimbly make decisions and act at the UPC and store level, boosting promotional ROI and customer satisfaction.
30%
reduction in inefficient promos
3x
uplift in promo revenue
1%
increase in overall revenue
Rapidly identify and eliminate underperforming promotions
30 – 40% of promotions are ineffective, costing millions of dollars. Understand the performance of all your promotions at a glance, to quickly redeploy funds and eliminate wasted promotional spend, increase customer satisfaction and loyalty, and drive profitable revenue growth.
Quickly evaluate promotions at a granular level, system-wide, using the metrics that matter
SymphonyAI Promotion Optimization uses AI to evaluate promotional effectiveness across sales, profitability, and customer impact at the store and UPC level, to understand which promotions are driving performance and which are underperforming. The result: actionable promotional insights to make customer-centric promotional decisions that drive profitable growth.
Identify customer segment promotional insights to drive traffic and volume
Built-in segmentation tools allow you to understand which promotions are driving store trips or segments, allowing you to better plan future promotions based on store, region, and segment strategies and objectives.
Rapidly test new promotion ideas
Based on rich machine learning models, “what-if” functionality enables you to understand how customers would respond to new promotions, in just a few clicks, eliminating expensive testing and launching ineffective promotions.
Collaborate more deeply with CPGs
SymphonyAI’s unbiased collaboration platform provides you and your CPG partners a common view of impactful category data and the opportunities for better joint decision making that drives better performance.
Why SymphonyAI’s Promotion Optimization solution?
AI-enabled Promotion Optimization enables you to make promotional decisions that drive customer loyalty and a higher promotional ROI quickly and in near real-time to stay ahead in today’s fast-changing market.
Rapid evaluation of promotions
Understand in near-real time which promotions are effective and which are not so you can act quickly.
Evaluation metrics that matter
Evaluation algorithms consider the impact on sales, margin, and customer behavior so you can make optimal promotional decisions.
UPC and store-level granularity
System-wide promotion evaluation, from a product, category, and store-level, so you can take the right action.
Agile scenario planning
Machine learning-powered “what if” capabilities to understand the impact before costly deployment.
Customer-centric analysis
Analysis at the customer level, to understand the impact of promotions on your most important segments.
Information at a glance
Dashboards and simple-to-use interfaces that provide information quickly and at the most granular levels, for your internal users and external partners.
