Increase customer loyalty and profitable growth with more effective, optimized promotions
SymphonyAI’s Promotion Optimization solution uses AI to rapidly evaluate promotions, measuring their impact on sales, margin, and customer loyalty. It empowers you to nimbly make decisions and act at the UPC and store level, boosting promotional ROI and customer satisfaction.
reduction in inefficient promos
uplift in promo revenue
increase in overall revenue
“Extrafarma has always been known for our excellent in-store customer service. Our partnership with SymphonyAI has boosted this and has allowed Extrafarma to further progress on our personalization journey. Each of our customers is unique and their personal shopping habits are important for us to understand. Since we began working with SymphonyAI, we are better equipped to market to our customers because we know them better.”
Renato Stefanoni, Commercial and Logistics VP, Extrafarma
“We’ve found our partnership with SymphonyAI to be a true win-win scenario. Our customers feel recognized and valued because they receive promotional offers or discounts where they matter, on the products they’re already in the habit of buying. As a company, we’ve benefited from improved customer loyalty, which is evident from the increases in shopping frequency, average basket size, and the range of categories represented in a customer’s basket.”
Flávio Almeida, CRM and Private Label Manager, Extrafarma
Why SymphonyAI’s Promotion Optimization solution?
AI-enabled Promotion Optimization enables you to make promotional decisions that drive customer loyalty and a higher promotional ROI quickly and in near real-time to stay ahead in today’s fast-changing market.
Rapid evaluation of promotions
Understand in near-real time which promotions are effective and which are not so you can act quickly.
Evaluation metrics that matter
Evaluation algorithms consider the impact on sales, margin, and customer behavior so you can make optimal promotional decisions.
UPC and store-level granularity
System-wide promotion evaluation, from a product, category, and store-level, so you can take the right action.
Agile scenario planning
Machine learning-powered “what if” capabilities to understand the impact before costly deployment.
Analysis at the customer level, to understand the impact of promotions on your most important segments.
Information at a glance
Dashboards and simple-to-use interfaces that provide information quickly and at the most granular levels, for your internal users and external partners.