AI/ML: A better way to plan and forecast
Basic regression models are a thing of the past. Or at least they should be. With so many factors impacting promotional effectiveness in an omnichannel world, using AI/ML is the only way to truly build accurate promotional plans that provide category managers the confidence to make changes needed to stop wasting millions in promotional spend.
With our Promotion Planning and Forecasting solution, Category managers are armed with what-if scenario analyses, decision parameters, and process guardrails that allow them to combine Human Intelligence with Artificial Intelligence to select the best possible actions.