Retail marketing is personal - AI makes it hyper-personalized
With our personalized marketing solutions for retail, we move beyond traditional marketing methods by sending your customers’ hyper-personalized messages and offers to show you’re really listening. Symphony RetailAI’s AI machine learning models have increased campaign participation rates by over 40% for our retail clients over their existing algorithmic-based customer marketing methods. You’ll run simultaneous offers across multiple channels — easily — while providing a full suite of reports using stratified test and control methodologies that measure true incremental sales and return on investment.
Without AI, data can be a liability. You’ve got more than enough of it, but if you can’t use it to get to know your customers better, your competitors will. Retailers must be able to customize messages and offers to each customer by incorporating a 360-degree view of shopper attributes with an AI-powered predictive analytics engine.
Utilizing robust campaign and offer management capabilities and a deep learning AI engine that continuously improves, marketers can increase customer loyalty and ROI without a heavy personnel investment.
Symphony RetailAI’s Retail Personalized Marketing Solution increases relevance and value to the customer resulting in greater redemption rates and incremental sales for the retailer while at the same time keeping customers happy.
As data grows, so does the challenge to identify key patterns in customer purchase behavior. A deep learning solution enables marketers to easily access big data and discover new purchase patterns to be used to provide superior personalized targeting results.
Paired with machine learning, our AI personalization marketing solution perpetually learns and improves based on customer response to past communications. It produces the most engaging messages and offers today and anticipates future behavior, increasing overall satisfaction and, ultimately, customer loyalty.
Effective collaboration between retailers and CPG suppliers is key. Done right means a more streamlined and efficient process for offer creation and execution.
Our retail personalized marketing solutions use a collaborative platform where CPGs submit offers – discounts, budget, valid dates – and work with the retailer to refine the promotion. Your shopper marketing team can view, validate, approve or reject the offers and then assign them to a personalized marketing campaign. And once the offer is live, CPGs can view the offer redemptions and performance of each promotion.
Since we started our loyalty program in 2014, SRAI has helped us to build a customer-centric perspective of our business processes. In both personalized marketing and the extension of customer data in our business decisions, SRAI enabled us to better understand our customers and improve customer loyalty.
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