There really is strength in numbers. Our platform for CPG Supplier Collaboration enables the customer analytics, collaborative promotion planning, and personalized marketing campaigns required to drive joint performance to new heights.

30+
years of experience developing robust and actionable customer insights
200+
global CPG manufacturers engaged in collaboration programs
5%
average growth for suppliers in collaboration programs

Turn data into commercial revenue and improve CPG collaboration.

Don’t divide the pie. Grow the pie.

We treat collaboration the way it should be treated – as a way to create incremental sales and profit growth for both the retailers and manufacturers by designing customer-centric retail programs that grow baskets and trips.

The benefits of customer-centric data monetization

  • Generate revenue from collaborative insight programs
  • Experience category growth through customer aligned planning and activation
  • Expand the overall resources analyzing customer data for your categories and departments

AI-powered for today’s retail

Our AI models have been trained for retail, which means they mimic seasoned analysts. When we combine the insights and productivity from AI with the experience and decision-making abilities of human intelligence – our CPG supplier collaboration platform delivers transformational sales and profit growth.

Robust portfolio of solutions

We deliver incremental financial value through the monetization of insights through your CPG partners​

    • Customer Insights​
    • Promotions Insights​
    • Shelf Intelligence Insights​
    • Assortment Insights

Deep heritage in customer analytics

For more than 30 years, customer analytics has been at the heart of everything we do. We have developed and continued to innovate approaches to deliver the most actionable insights possible.

We need to align ourselves with our customer base from a forecasting perspective, so we can ensure we have their needs correctly identified. We then need to align better with our supplier base, to ensure that they are producing product in the ample supply to meet the needs of those customers.

Jason Burnett VP Inventory Management
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