Qualitative AND Quantitative
SymphonyAI’s Customer Decision Tree solution for retailers is a new approach to customer-centric merchandising that analyzes millions of household transactions at the store with universal product code (UPC) level insights to understand the true interdependencies and relationships. More than just a qualitative assessment like traditional consumer decision trees and more customer-centric than a traditional Market Structure, our solution allows category managers to truly identify and quantify the degrees of substitutability and transferable demand.