Deep heritage in customer analytics
Some have breadth; some have depth. We have both. For more than 30 years, customer analytics have been at the heart of everything we do. We are Big Data experts, with a rich collection of longitudinal data from our work with hundreds of global retailers and CPG manufacturers — analyzing tens of millions of households every week.
We’re passionate about enabling customer centricity, so simply analyzing purchase behavior isn’t enough. Customer-centric retailing starts with a deep, 360 degree understanding of customer to help merchants, category managers and CPG manufacturers better manage the 4Ps of retail and drive revenue growth.