Price sensitive shoppers exhibit disproportionate – and probably unsustainable – shift to buying more expensive items.
Retailers must examine customer data to identify those shoppers that have made uncharacteristic shopping decisions.
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Jarred Gild of Western Market, “I am missing that interactive experience and not having the same ways to talk to people.”
Read MoreGild, who is the director of operations at Western Market, knows some safeguards are here to stay but he hopes other things — like soups and salad bars, bulk spices and food sampling — will once again be part of the grocery shopping experience.
Gild is also looking forward to having food samplings again.
For grocery stores, traditional grocery shopping habits may be gone for good. Many of the changes stores were forced to make because of the pandemic out of safety concerns for both customers and workers may become permanent. Browsing and wandering through stores, using self-serve food bars and watching food sampling demonstrations may be a thing of the past, at least for now. Many customers have switched to curbside pickup or delivery services and it remains to be seen how many will go back to shopping in stores once the pandemic ends.
Reviving The Grocery Trade In America’s Food Deserts
Read MoreMore than 23 million Americans live in places where good food is relatively scarce and expensive. The dominant commercial models of the grocery business prefer suburbs to cities, and major retail chains to local grocers.
Katie Plohocky is an entrepreneur from Tulsa, Oklahoma, who is building alternative supply chains to get healthy food to people surviving in “food deserts.” Her Healthy Community Store Initiative uses a variety of retail strategies, such as micro stores and mobile shops, plus a wholesale distribution system, to reinvent and reintroduce the neighborhood grocer.
Retailers need to consider longer-term strategies that prioritize the needs of consumers in a post-COVID-19 world
Read MoreNavigating Our “New Normal”
First, we must look into what shoppers once considered “normal,” and why we are calling the post-COVID-19 world a “new normal”. While the retail industry was undergoing a transformation before the pandemic hit, the digital revolution will continue to accelerate, introducing the store of the future much sooner than we originally anticipated.
Thirty-five percent of all shoppers began using these methods for the first time over the past two months and do not have plans to return to shopping the way they used to. To maintain consumer loyalty, stores and brands will need to change their game and seek new ways to enhance the customer experience that have not yet been invented today.
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