Profitable Revenue Growth.

With more than 30 years of customer-centricity at the heart of everything we do, our AI-powered solutions provide the insights, recommendations, and optimized tactics to drive millions in top-line growth.

$M
Incremental Revenue
2-3x
Return on Investment
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Sales & Customer Insights

Customer segmentations and AI-analytics that drive bigger baskets, greater trip frequency, and better collaboration with suppliers.

 

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Promotions Optimization

AI-powered promotion evaluation and planning solutions that improve efficiency and maximize incremental sales and margin.

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Personalized Marketing

Why spray and pray, when you can have an AI-optimized offer bank to increase participation, redemptions, and supplier collaboration?

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Explore the latest

Revenue Growth Insights

Symphony Insight

Measuring customer behavior post-lockdown with shopper insights

In terms of customer trends, during the second quarter of 2020, what would usually take months, years or decades to evolve took only days and weeks.

Now, as we strive to navigate a “post-lockdown” world, we have to wonder: what is the new customer? What do they want and how do they want it? What trends stuck and what didn’t? What kind of shopping habits are going to make up the “new norm”?

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More than half of US consumers plan to stock up in the event of another COVID-19 shutdown, Acosta finds

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Acosta survey reveals 75% of consumers fear shutdowns from second virus wave

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Weekly grocery shopping down 20% since COVID-19 outbreak

Since the start of the COVID-19 crisis in mid-March, the percentage of consumers doing their grocery shopping once a week or more fell from 67% to 47%, but many are now spending more each trip, new research from consumer packaged goods (CPG) sales and marketing firm Acosta finds.

Further, Acosta’s latest COVID-19 survey revealed that 75% of consumers think a second wave of coronavirus infections could swing many areas of the country back to shutting down businesses and public spaces, after states and municipalities had begun reopening in late May. Worries about the pandemic is highest in the South and West, with 44% and 37% respectively saying they’re more concerned now versus the start of the outbreak.

Read the full story: Supermarket News, July 23, 2020

Recommendation

Shopper brand loyalty is up for grabs.

But, even when retailers understand the importance of getting personal, many lack the proper tools to make it happen. Meaning, their loyalty marketing programs simply fall short.

As retail marketers mine for insights, CRM remains a top priority, but how can technology be applied to navigate complexity and personalize marketing efforts to delight customers and enrich customer loyalty?

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Explore our other

End-to-end Solutions:

Integrated Category Planning

Point-to-point and siloed category planning tools just don’t cut it anymore in today’s omnichannel world.  Our cloud-native, seamlessly integrated category planning suite will help you capture more customers, ring up bigger baskets, and maximize

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High Performance Supply Chain

With more than 30 years of customer-centricity at the heart of everything we do, our AI-powered solutions provide the insights, recommendations, and optimized tactics to drive millions in top-line growth.

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