DALLAS – April 5, 2018 – SymphonyAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, today announced Mike Bristol as Vice President Personalized Marketing. In this role, Bristol will be responsible for taking to market personalized marketing solutions, which empower retailers to better target customers with relevant, timely and personalized offers.
Results from a soon-to-be-released SymphonyAI study reveal that 80% of U.S. retailers consider personalized, real-time marketing automation a driver of profitability. As VP Personalized Marketing, Bristol will focus on helping retailers and CPGs increase sales by engaging with shoppers more effectively. SymphonyAI does this by leveraging artificial intelligence to identify and deliver more compelling, targeted offers to shoppers through the optimal channel at the most influential moment.
“Personalized marketing is quickly becoming a ‘must-have’ for retail success,” said Graeme Cooksley, CEO and President, Retail Solutions Division, SymphonyAI. “Under Mike’s direction, SymphonyAI will continue to lead the way in leveraging a 360-degree customer view to create compelling, real-time customer engagement strategies that stimulate growth and promote long-term loyalty.”
“SymphonyAI is known for solving the challenges retailers face when aggregating and leveraging omnichannel consumer data for marketing programs,” said Bristol. “The company’s AI-enabled solutions are making personalized marketing easier to achieve at a lower cost and present a massive opportunity for improving margins and profitability in an increasingly data-driven retail landscape.”
Prior to joining SymphonyAI, Bristol most recently led marketing, sales and product management as the Chief Revenue Officer for Endowance Solutions. He has over 20 years of experience in customer relationship management in roles including product management, sales, and consulting for enterprise software companies including Ellucian, Infor, SAP, Baan and Aurum Software.
SymphonyAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations. SymphonyAI is innovating rapidly to drive faster, more profitable decisions through AI, machine learning and voice technologies. We are trusted by over 1,200 organizations including 15 of the world’s 25 largest grocery retailers, thousands of retail brands, and hundreds of national and regional chains worldwide to help solve their toughest business problems, through AI-powered customer intelligence and retail solutions. SymphonyAI was formed in January 2018 incorporating Symphony GOLD and Symphony EYC into the company as the Retail Solutions Division and Customer Intelligence Division respectively. More at www.symphonyretailai.com. Follow us on Twitter: @symphonyretail.
Ketner Group Communications (for SymphonyAI)