PepsiCo Russia Selects Symphony GOLD for Category Management

Pepsico logoSymphony GOLD, provider of the GOLD unified software platform for omni-channel retail, today announced that PepsiCo Russia has selected its merchandising & category management solutions. PepsiCo is the largest food and beverage company in Russia.

“PepsiCo Russia will deploy GOLD to facilitate collaboration with our retail partners,” said Paschenko Alexey, Category Manager, PepsiCo Russia.

“Symphony GOLD’s solutions contain process and workflow efficiency that will provide benefits for both PepsiCo Russia and its retail partners,” said Matt Robinson, Global Solution Marketing Director, Symphony GOLD. “With GOLD, PepsiCo Russia will be able to increase their category management capacity in order to collaborate more effectively with retailers.”

The Symphony GOLD solution will be implemented by partner MRB-Vostok, a local category and space optimization specialist.

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