Simply Market logo

Symphony GOLD, provider of the GOLD unified software platform for retail, today announced that the French supermarket chain, Simply Market, has deployed the GOLD Warehouse Management and Warehouse Voice Operations solutions to ensure effective control of its new distribution center in Saint-Ouen-l’Aumône, France.

Part of the Auchan Group, Simply Market is a local supermarket chain offering an affordable range of quality, fresh products. The brand is present in France, with around 300 stores. An existing customer, Simply Market has extended the use of Symphony GOLD’s solutions to support operations at its new distribution center.

With GOLD Warehouse Management, Simply Market benefits from real-time visibility from order to dispatch. The retailer can better manage, control and optimize their logistics operations using multi-site, multi-organizational and multi-lingual capabilities. And thanks to advanced voice-directed technology, Simply Market is able to reduce pick error rates and improve overall operator productivity.