Longo's logoSymphony GOLD, provider of the GOLD unified software platform for retail, today announced that the Canadian grocer Longo’s has licensed the GOLD Unified Retail Platform to enable end-to-end retail operations across vendor management, merchandising, sales, supply chain and customer loyalty. Longo’s selected GOLD for its comprehensive business capabilities and for its ability to scale as Longo’s grows both its online and brick-and-mortar operations.

A family-owned Canadian supermarket chain that started in 1956 and employs more than 5,000 team members, Longo’s owns and operates 28 full service grocery stores across the Greater Toronto Area as well as www.GroceryGateway.com, the Canadian leader in online sales of home-delivered groceries. Over the next few years, Longo’s is planning significant growth as its brick-and-mortar business expands with its online business.

“The GOLD Unified Retail Platform will enable Longo’s to focus our retail operations, highlight our key differentiators with ultra-fresh and ready-made offerings and significantly improve customer satisfaction,” said Mike Longo, Vice-President of Transformation at Longo’s. “GOLD also will improve our business efficiency by providing better management of retail enterprise resources and data, reducing operational costs and maximizing our inventory assets.”

“GOLD is the platform for efficient and unified retail operations,” said Gregg Monastiero president, United States, Symphony GOLD. “GOLD will enable Longo’s to leverage economies of scale, standardize processes, increase flexibility and improve its overall business efficiency as it continues to grow in the years to come.”