Based in Serbia, IMLEK is well known for its range of dairy-based products including “Jogood”, flavored yogurt drinks, “Moja Kravica” milk shakes and its organic range “Bello”. With over 80 different dairy products sold throughout the region – from Serbia, Montenegro, Bosnia and Herzegovina to Macedonia – IMLEK turned to Symphony EYC’s Space Planning in order to maximize shelf space performance and its relationship with retailer accounts.

“The number of products retailers have available to stock always far exceeds space. We selected Symphony EYC’s space planning solution as it will enable us to deliver planograms that support better collaboration with retailers and ultimately improve our category management process,” commented Bogdan Janković, Trade Marketing Manager, IMLEK.