Action logo

PARIS – February 28, 2017 – Symphony GOLD, provider of the GOLD unified software platform for omni-channel retail, today announced that Action, one of Europe’s largest non-food discount retailers, has selected Symphony GOLD’s Supply Chain and Category Management solutions to support its continued expansion in Europe. The retailer will implement GOLD’s Warehouse Management, Demand Forecasting and Replenishment, and Space Planning products.

With a greater than 34% year-over-year global sales increase, international non-food discounter  Action has more than 35,000 employees and operates three DCs with 850 stores across the Netherlands, Germany, France, Luxembourg and Austria.  Action had been named Retailer of the Year Europe 2016 – 2017 for the third consecutive year, and also won Dutch Retailer of the Year and Belgian Retailer of the year 2016 – 2017.

“To be selected as a software partner by Action  is a great honor for Symphony GOLD. It’s also a testament to the retail domain expertise and scalability of our solutions,” said Arnaud Gauthier, VP Central and Southern Europe, Symphony GOLD. “We look forward to working with Action and helping them meet their customers’ needs as they continue their rapid expansion.”

About Action

Action is a fast-growing international non-food discounter with more than 850  stores in the Netherlands, Belgium, France, Germany, Luxembourg and Austria and over 35,000 employees. In 2015 Action posted sales of over EUR 2 billion and sell more than 6,000 different products, especially non-food items. The rest of the range is dynamic and changes rapidly. Action’s product range includes household products, office supplies, cosmetics, food and drink, toys, textiles, glassware, porcelain and crockery, seasonal items, decorative articles and DIY products. Action introduces more than 150 new articles every week.
Action is able to charge extremely low prices due to its large scale and efficient purchasing, optimal distribution and cost-conscious corporate culture. Consumers appreciate these surprisingly low prices and  constantly varying range of products. Many customers visit Action stores more than once a week and see it as fun shopping because they are constantly surprised with new items. The fact that customers recognize and appreciate this was reflected in a survey conducted in 2015 among more than one million consumers in nine countries, in which Action was voted Retailer of the Year Europe 2015-2016.