CPG Marketing Managers
Knowing what media customers are exposed to and which platforms they’re on is critical for marketing managers in consumer packaged goods (CPG) organizations. Yet gaining clear views to the most current consumer segment data has historically been a major challenge – unless you’re using Symphony RetailAI’s CPG Marketing Manager’s suite.
Know the best media to reach each consumer segment
Our cross-media insights solutions help CPG marketing managers connect the dots between consumers’ cross-platform media exposure and their actual buying behavior. Using advanced stimuli-tracking technologies and media-behavior research, marketing managers have a true, single source view to make informed decisions and drive actions.