Personalizing the path to purchase

Results from the survey of marketing executives at leading U.S. retailers

Independently conducted by  

Discover key insights from survey

80% of retailers consider personalized, real-time marketing automation a driver of profitability

34% of retailers are unable to measure ROI of marketing activities and lack insights for campaigns

48% of retailers agree that providing precise messages to consumers based on their channel preferences is a key approach over the next 12-24 months

…Survey findings highlight that FMCG retailers continue to struggle with their key asset – customer data. Marketers are now turning their attention to AI-enabled marketing solutions to aggregate data from across the omni-channel spectrum and create predictive behaviour models to help deliver smarter, faster and cheaper campaigns

See inside the report

Register to download results

Download results

  • This field is for validation purposes and should be left unchanged.

Continue your personalized marketing journey.
Join us at Xcelerate 2018 in Boston, USA.

Learn more
- Enter Your Location -
- or -