MARKETING 360:

Personalizing the path to purchase

Results from the survey of marketing executives at leading U.S. retailers

Independently conducted by  

Discover key insights from survey

80% of retailers consider personalized, real-time marketing automation a driver of profitability

34% of retailers are unable to measure ROI of marketing activities and lack insights for campaigns

48% of retailers agree that providing precise messages to consumers based on their channel preferences is a key approach over the next 12-24 months

…Survey findings highlight that FMCG retailers continue to struggle with their key asset – customer data. Marketers are now turning their attention to AI-enabled marketing solutions to aggregate data from across the omni-channel spectrum and create predictive behaviour models to help deliver smarter, faster and cheaper campaigns

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