Lion Extends Category Optimisation Capabilities

Symphony EYC premier channel partner Metiri Mensus, providers of retail merchandising solutions – including merchandising and category management solutions, announced today that Lion – Beer, Spirits & Wine has expanded its investment in Symphony EYC’s Merchandising and Category Management suite to include Assortment Management, Space Automation and Planogram Management. These solutions will enable Lion to partner with retailers to provide relevant assortment proposals combined with optimised planogram layouts, driving sales and ROI across the beer, wine and spirits categories.

“Symphony EYC’s Merchandising and Category Management Solution will assist our business to optimize assortments, improve planogram production and better analyse and understand what is working and what is not” says Debra Green, Marketplace Insights Director at Lion. “This is not only for our retail partners in grocery, but our partners in the off-premise trade as well. It’s an exciting time for us in delivering our new strategies and Merchandising and Category Management is a core component of that.”

About Lion

Lion logoLion is a leading beverage and food company with a portfolio that includes many of Australia’s and New Zealand’s favourite brands. Lion is the country’s largest brewer producing, marketing and distributing a number of national and international beer brands under licence including Speight’s, Steinlager, Stella Artois and Corona. Lion is also the second biggest player in wine and thanks to International brand partners, also proudly distributes the most popular brands in almost every spirit category including Smirnoff, Baileys, Bacardi, Appletons and McKenna. www.lionco.com

About Metiri Mensus

Metiri Mensus logoMetiri Mensus’ business is 100% Merchandising. An innovative and dynamic company offering a wide range of Retail Merchandising Solutions that provide the tools for companies to merchandise effectively. Known as the experts in merchandising and retail space planning via the distribution of the Symphony EYC’s Merchandising and Category Management suite throughout Australia and New Zealand.

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