Kum & Go selects Symphony GOLD to optimize store space and improve customer experience

Store and shelf management modules enable Midwestern convenience retailer to streamline daily tasks and merchandising process

Kum & Go logoSymphony GOLD, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Midwestern convenience retailer Kum & Go has selected its GOLD Space Optimization software with centralized data management to simplify the merchandising process across its stores. With GOLD, Kum & Go will also streamline daily tasks such as importing of data and performing swap outs of deleted items and new product introductions.

The fifth-largest privately held and company-operated convenience store chain in the U.S., Kum & Go is an industry pioneer founded on providing exceptional service and delivering more than what customers expect. Established in 1959 and headquartered in West Des Moines, Iowa, family-owned Kum & Go has since grown to employ more than 4,700 associates across more than 430 stores and 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming).

“Kum & Go is pleased to partner with Symphony GOLD for its Space Optimization software, which is both sophisticated, yet easy to use. GOLD allows us to more efficiently manage and optimize our store space, to ultimately provide a better experience for our customers,” says Kristin Jarabek, Vice President of Merchandise Planning & Space, Kum & Go.

“GOLD was selected to enable this process because of our ability to provide a centralized platform that will house all planograms, floorplans and merchandising data,” said Matt Robinson, market development director, Symphony GOLD Solutions. “Our solutions provide a platform to deliver more robust analytics that deliver better fact-based decisions and facilitate two-way communication with stores leading to more efficient and accurate retail execution.”

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