Win the Shelf: Making the Case for Space

The rules of retail have changed for CPG companies intent on increasing product distribution. Retailers’ expectations have never been higher, competition more intense or consumer demand more dynamic. As CPGs build new item and assortment plans, they must leverage advanced technologies, new analytics, and unprecedented shopper insights. Doing so gives retailers increased confidence that merchandising decisions have the highest probability of increasing sales and profits because they are backed by data science. To understand how market leaders are winning the shelf with today’s most demanding retailers, join retail technology veterans Cheryl Sullivan, Chief Product Officer and GM of Retail & CPG, and Withiel Cole, Head of Data Science, with SymphonyAI – Retail/CPG, to explore:

• The new expectations of data driven grocers.

• How advances in data science support provable claims to expand distribution.

• The role of strategic scenario planning and analysis of demand transference, inventory optimization and space incrementality.

• Why grocery-first AI solutions give CPGs a sell-in/sell through advantage.

Presented by: Cheryl Sullivan GM & Chief Product Officer; SymphonyAI Withiel Cole, Head of Data Science (CCR) SymphonyAI

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