Yesterday’s category management practices are failing. Shoppers are now mobile-enabled and demanding greater convenience, better value and more choice from retailers. This is driving a blurring of channels, expansion of store formats, a need for more localized assortments and accelerating replenishment cycles.
We asked Brian Kilcourse, Managing Partner at leading analyst group RSR Research, ‘In the age of the informed shopper, is category management still relevant?’. In this prospective view, sponsored by Symphony RetailAI, Brian outlines:
- Why a new approach to category management is required
- What sets retail winners apart
- How newer technology can equip retailers to transform the shopper experience