How to grow trips and basket sizes
Shoppers have immense choices today – with more businesses competing for their limited dollars, offering more products, channels, prices and promotions. This change has had a domino effect on shoppers’ path to purchase which is now multi-layered and requires retailers to leverage multiple touches across multiple channels.
To succeed in this dynamic playing field, retail marketers must find smarter approaches for identifying, finding and retaining the best customers among these overly stimulated and very busy shoppers.
We’ve put together a guide for retail marketers to help understand and tackle these challenges.