In our decades of work with FMCG retailers, we’ve seen the power of using customer analytics to support their implementation of a health agenda. In this whitepaper, we will explore the habits of engagement for health-conscious customers, breakdown the various definitions of health and explain the value of data-driven decisions based on deep customer insights. Finally, we take a look at how other retailers are responding, and discuss ways retailers can employ methods of choice, inspiration, reach and partnerships to increase health and wellness market share. Not got time to read now? Download as PDF.