Viewpoint: Health-Conscious Retail

Challenges and opportunities with evolving customer health and wellness needs.

In our decades of work with FMCG retailers, we’ve seen the power of using customer analytics to support their implementation of a health agenda. In this whitepaper, we will explore the habits of engagement for health-conscious customers, breakdown the various definitions of health and explain the value of data-driven decisions based on deep customer insights. Finally, we take a look at how other retailers are responding, and discuss ways retailers can employ methods of choice, inspiration, reach and partnerships to increase health and wellness market share. Not got time to read now? Download as PDF.

Download report as PDF

Speak with an expert

Just provide us with a few details and we’ll be in touch to discuss your needs