Driving the meat snack category forward at Jack Link’s

SUMMARY

Jack Link’s knows there is potential to drive the meat snacks category forward and was seeking a solution to uncover insights about their consumers that would enable it to make data-driven recommendations to their retail partners. After careful consideration, it selected Symphony RetailAI Sales and Consumer Insights to do this, which helped solidify the relationship with their retail partner.

BACKGROUND

Founded in 1880 based on a US family owned business, Jack Link’s is now the number one meat snack company in the world. Jack Link’s is famously known for its beef jerky, a 100-year-old recipe created by Jack Link’s great grandfather, the company’s founder.

CHALLENGE

Jack Link’s knows that meat snacks is a growth category and is outpacing traditional snacking categories. However, they realize there is an over proliferation of brands in the meat snacks category, and there is an opportunity to drive efficient assortment to help retailers drive the category forward. They know there is opportunity for Jack Link’s to grow the category with their retail partners and were seeking a simple solution to enabled them to detect potential opportunities with customers.

SOLUTION

Jack Link’s selected Symphony RetailAI Sales and Consumer Insights which allowed them to look at customer data differently. Having previously focused on segmentation studies and consumer decision trees, the Symphony RetailAI solution assisted Jack Link’s to better understand their consumers, e.g. through identifying consumer need states, which allowed them to find ways they could optimize the category for their retail partner.

Furthermore, through use of the new solution, Jack Link’s was also able to uncover when consumers were eating their products, as well as interaction between the consumer and other brands within the category.

BENEFITS

For Jack Link’s, using the Symphony RetailAI solution was not only a benefit to a deeper understanding of their consumers, but also allowed them to enhance relationships with their retail partner. Using the solution, Jack Link’s was able to present their newly found insights and recommendations to its retail partner, who accepted the majority of recommendations.