Shoppers have more product, brand and channel choices than ever. Staying relevant and competitive in the marketplace requires CPGs to have access to the right data, but collecting, tracking and making use of this information requires a bit more than a standard spreadsheet. Fortunately, modern technology – namely, artificial intelligence (AI) – makes it easy to analyze data collected from a wide gamut of sources spread across various disciplines. CPGs are already seeing tremendous benefits from leveraging deep learning to create more resilient and growth-oriented businesses, and products and strategies that cater to the exact and evolving requirements of their customers.
In a guest post for Consumer Goods Technology, I detailed how Deep Learning Supports Growth-Driven Forecasting.