Customer experiences in retail stores would be non-existent were it not for the science and innovation stemming from consumer packaged goods (CPG) manufacturers that conceive of and produce the bulk of what we purchase.
This document highlights thoughts from a select group of CPGs on key changes in the industry, including: John Williams – Director Category Management at Dr Pepper Snapple Group; Shelly Blythe – Senior Category Manager at Pepperidge Farm; Michael Quinn – Sr. Director, Category Management at Kellogg Company; Joan Lewis – Principal, Joan Lewis Consulting; Former SVP of Consumer and Market Knowledge, Procter & Gamble; and Kenny Endermuhle – Senior Manager of Retail Innovation Strategy at Nestlé Purina. We also have a perspective from Dr. Pallab Chatterjee, Chairman & CEO, Symphony RetailAI.
