Competing With Amazon in Grocery Just Got a ‘Whole’ Lot Tougher

Retailers and CPG manufacturers must think and act like technology companies

Amazon’s $13.7 billion acquisition of Whole Foods has been billed as “the deal that forever changed retail.” Retailers cannot survive solely through stores or e-commerce; it must be a combination of both with a seamless customer experience.

At a time when customer expectations are changing, Amazon founder and CEO Jeff Bezos has done an extraordinary job of leveraging technology to create the greatest customer experience for Amazon customers.

Companies that think and act only like a retailer or manufacturer, those who continue to delegate all technology decisions to their IT department, will find themselves in a great deal of trouble five years from now – or much sooner than that.

Amazon is not a retailer. It is a technology company that happens to be in retailing.

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