While the competitive landscape for category planning is broad, many vendors within have tended to focus on delivering point solutions to meet specific elements of the processes involved rather than taking a holistic approach to category evaluation, planning and retail execution.
Times have changed and these traditional approaches have often ignored the broader responsibilities now expected by category management including: category strategy, floor space allocation, financial budgeting, assortment planning, planogramming, development of own label and joint business planning with suppliers.
In the following guide, you will learn the 5 factors to consider in order to ensure your category planning process takes account of these broadening responsibilities as well as today’s highly informed shopper.