RSR: Mobile In Stores – Could A Retail Disruptor Become A Unifier?

Putting intelligent, algorithmic-based decision power into the hands of store associates changes the game.

Mobile technology has changed how shoppers shop – forever. When it comes to the new mobile technologies, one of the terms we most often hear used is “disruptor.” But imagine if we chose to look at this mobile revolution a different way. What if the very same technologies that had been used by consumers to upset a brand’s intentions could be used by the retailer to support in-store execution?

Read the report from RSR Research

In this paper from industry analysts RSR Research, Managing Partner Steve Rowen examines recent developments in mobile capabilities and how retailers can use them to transform business performance. In this paper, you will learn how:

  • Mobility continues to be seen as a disruptor to the retail industry
  • Equipping associates with mobile technology enables them to provide more value to the customers’ experience
  • Real-time, accurate inventory visibility empowers associates and management

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