By its nature, fresh is complex, but managing it as part of an end-to-end supply chain management solution removes the complexity and provides a synchronized approach with the entire supply chain. The global market for organic food and beverage is estimated to reach $320.5 billion by 2025, tripling its market value from 2016. This means fresh needs attention – it needs managing, intelligence and automation – and it needs it now. Not got time to read now? Download as PDF.