Brand preferences and drivers of loyalty are changing fast. Shoppers love brands, but what kind? National, regional, niche, local, or retailers’ own brands? And what product attributes and shopper attitudes are impacting spending, switching and loyalty?
Answers to these and many other questions are revealed in a major research project from SymphonyAI Retail | CPG that involved 430 million shopper baskets from roughly 60 million global households. For a deep dive into the insights and the implications for personalization and promotions, join SymphonyAI executives Charisse Jacques, GM and Chief Customer-Centric Retailing Officer, and Lori Mills, Head of CPG Engagement, as they reveal: