To attract diverse shoppers and keep them loyal, retailers and their suppliers need real-time, in-depth knowledge. In response, many successful high-volume retailers and consumer packaged goods companies have turned to artificial intelligence (AI) to navigate the muddle. Led by Amazon and other cutting-edge retailers, these initial applications were primarily focused in e-commerce, and there’s still a long way to go in terms of uniform and consistent adoption in physical retail. However, AI is beginning to make a tremendous impact on the retail industry.
Recently, I wrote an article for RIS News called Artificial Intelligence No Longer in Infancy to help retailers understand AI and where its future is headed.