AI-enabled personalized marketing will drive FMCG forward

Based on a Symphony RetailAI survey of 50 U.S. retailers, most fast-moving consumer goods retailers today are well-positioned to bring balance to our shopping lives by using personalized marketing. With the rise of personalized marketing based on advanced customer intelligence, this last piece of the puzzle becomes even easier to achieve, but not without some foundational work from the retailer first. In post for The Shelby Report, we cover how sourcing valuable customer data, leveraging AI-enabled platforms and machine learning, and integrating personalization across channels will maximize the impact of each marketing communication and will also reduce the generic marketing ‘noise’ consumers have learned to generally tune out.

Read the full article, AI-Enabled Personalized Marketing Will Drive FMCG Forward, in The Shelby Report.

Speak with an expert

Just provide us with a few details and we’ll be in touch to discuss your needs