How does AI enable more effective promotion planning?

The advent of artificial intelligence is enabling retailers do what seemed impossible just a few years ago. Category Managers can conduct promotion planning leveraging AI to determine effectiveness and profitability, create and evaluate future scenarios and do it all faster and more accurately than ever before. The biggest adjustment is trusting the AI recommendations. Dipu Mukherjee, VP Product Management discussed the topic with Mike Troy, Editor-in-Chief at Retailer Leader.

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