AI is challenging traditional category management approaches

As data becomes ever more available and AI mainstream, planning cycles will be determined by customer data rather than traditional, category management approaches that are time-bounded. Major changes are ahead for how retailers and suppliers execute category resets and assortment planning cycles. Retailer Leader Editor-in-Chief, Mike Troy, interviewed Ryan Powell, VP Merchandising & Category Management at Symphony RetailAI to get his perspective on how AI is challenging and enabling a new generation of category management.

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