Hy-Vee Leverages Symphony EYC’s Personalized Marketing Solutions to Reward Best Shoppers

Behavioral analytics and insights help supermarket chain to create a highly personalized shopping experience for customers

BRAINTREE, MA – February 16, 2017 – Symphony EYC, a leading provider of software and services for insights-driven customer engagement, today announced that Hy-Vee, Inc., one of the largest privately owned U.S. supermarket chains, executed its first personalized direct mail campaign leveraging Symphony EYC’s Personalized Marketing solutions. Using advanced analytics and reporting capabilities, Hy-Vee’s customers will receive better targeted deals and more attractive promotions to enhance their shopping experience.

Hy-Vee, Inc., a prominent Topco member, is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.4 billion annually. The retailer ranks among the top 25 supermarket chains and the top 50 private companies in the United States.

The Symphony EYC solutions, which also power the Symphony Retail Cloud, provide Hy-Vee with an integrated suite of analytics capabilities, insights and collaborative tools and services that facilitates more customer-driven decisions to increase customer loyalty and sales. The EYC Personalized Marketing solution combines precisely targeted offers sourced from Hy-Vee’s CPG partners with deep customer understanding to create a compelling new program that provides a direct connection to Hy-Vee’s best shoppers by sending them personalized offers.

“Symphony EYC helped us create value-focused direct mail campaigns for our customers that feature highly personalized and relevant promotions, delivering additional savings based on what our customers will want to buy,” said Matt Ludwig, Executive Vice President, Non-Foods, Chief Information Officer at Hy-Vee. “We look forward to leveraging the EYC Personalized Marketing solutions to go beyond these traditional marketing channels and engage our best shoppers using mobile, social and more.”

“We are privileged to have Hy-Vee, one of the most highly regarded supermarket chains in the industry, using our personalized marketing and customer-centric insights capabilities,” said Jateen Patel, SVP Sales and Delivery of Symphony EYC. “These allow Hy-Vee to better understand its customers and their shopping habits, and leverage those insights to engage its best customers with personalized offers and a tailored shopping experience.”

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