Giant Eagle Selects Symphony EYC to Support Enhanced Approach to Customer-Centric Retailing

Giant Eagle to use Symphony EYC’s Customer Insights, Personalized Marketing, Promotion, Assortment and Space solutions to better serve ever-expanding customer demands

Giant Eagle logoBRAINTREE, MA – July 11, 2017 – Symphony EYC, a leading provider of software and services for insights-driven customer engagement, today announced that it has signed a multi-year contract with Giant Eagle, one of the largest privately owned family-operated companies in the nation and in operation since 1931, for its solutions covering Customer Insights, Personalized MarketingPromotionAssortment and Space.

Symphony EYC’s solutions, which help power the Symphony Retail Cloud, will enable Giant Eagle to drive sustainable topline growth and customer loyalty through improved merchandising and promotions, driven by customer data, which will be integrated into internal processes and collaboration with its suppliers. The solutions will help build improved strategies against constant competitive pressures. In addition, Giant Eagle will enhance its communications efforts with its customers leading to better targeted, more relevant conversations across all channels.

“Competition in our market isn’t new for us, nor is the knowledge that we must constantly get to know our customers better—we’ve been on this path,” said Ian Prisuta, SVP Non-Perishables Merchandising, Giant Eagle. “However, with each day, complexity within the business grows significantly, and we know that to make truly informed decisions—those that exceed customer expectations and lead to growth—we need highly sophisticated and proven solutions. In addition to better serving our customers, we need to cover the full value chain to include shared insights and enhanced strategies with our suppliers as well.”

“You don’t run a business for 86 years without understanding what your customers want,” said Jateen Patel, EVP Retail Solutions of Symphony EYC. “We’re excited to bring an added dimension to Giant Eagle, a company that ‘gets’ customer-centricity, but that also understands how new technologies fueled by customer insights are game changers in terms of deepening relationships… and personalizing the shopping experience for its customers.”

Additional Resources:

Read A Retailer’s Guide to Hyper-Personalized Marketing