US RETAILER SURVEY:
Independently conducted by
of retailers are grappling with data that is either incomplete or inconsistent
of retailers struggle to collaborate with CPG partners in a meaningful way
of retailers want assortment plans to drive supply chain execution
In collaboration with EIQ Research Solutions, the Customer-Centric Merchandising and Category Management survey canvassed the opinion of 52 retailers (grocery, DIY and consumer electronics, over $350m turnover) in the United States late 2017. The survey identifies current market trends and clearly points to a desire by retailers to utilize insight in order to place their customers at the heart of their decision making. Read one-page summary or register to download full survey results.
This same survey was also executed in Europe. Taken together, the two reports give unparalleled visibility into the priorities of 100+ retailers. Access the results from the European merchandising and category management survey.
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