Customer-Centric Category Management

Independently conducted by  

Customer-centric category management for US retailers report

Discover key insights from the survey

of retailers plan to connect shopper insights to their supply chain within 2 years

of retailers struggle to collaborate with CPG partners

of retailers place high importance on assortment management

In collaboration with EIQ Research Solutions, the Customer-Centric Merchandising and Category Management survey canvassed the opinion of 50 retailers (grocery, DIY and consumer electronics, over $350m turnover) in Europe late 2017. The survey identifies current market trends and clearly points to a focus by European retailers on space-optimized assortments to meet format complexity and ensure the customer stays at the heart of decision making.

Download the survey results to understand:

  • Major gaps in Europe’s customer-centric focus
  • Where customer insight is being applied today within key business value chain areas
  • The true status of retailer/supplier collaboration

This same survey was also executed in the US. Taken together, the two reports give unparalleled visibility into the priorities of 100+ retailers. Access the results from the US merchandising and category management survey.

Download results

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