In collaboration with EIQ Research Solutions, the Customer-Centric Merchandising and Category Management survey canvassed the opinion of 50 retailers (grocery, DIY and consumer electronics, over $350m turnover) in Europe late 2017. The survey identifies current market trends and clearly points to a focus by European retailers on space-optimized assortments to meet format complexity and ensure the customer stays at the heart of decision making.

Download the survey results to understand:

• Major gaps in Europe’s customer-centric focus
• Where customer insight is being applied today within key business value chain areas
• The true status of retailer/supplier collaboration

This same survey was also executed in the US. Taken together, the two reports give unparalleled visibility into the priorities of 100+ retailers. Access the results from the US merchandising and category management survey.