EUROPEAN RETAILER SURVEY:
Independently conducted by
of retailers plan to connect shopper insights to their supply chain within 2 years
of retailers struggle to collaborate with CPG partners
of retailers place high importance on assortment management
In collaboration with EIQ Research Solutions, the Customer-Centric Merchandising and Category Management survey canvassed the opinion of 50 retailers (grocery, DIY and consumer electronics, over $350m turnover) in Europe late 2017. The survey identifies current market trends and clearly points to a focus by European retailers on space-optimized assortments to meet format complexity and ensure the customer stays at the heart of decision making.
Download the survey results to understand:
This same survey was also executed in the US. Taken together, the two reports give unparalleled visibility into the priorities of 100+ retailers. Access the results from the US merchandising and category management survey.
Just provide us with a few details and we’ll be in touch to discuss your needs