Accurate shelf space planning is critical to delivering customer-centric assortments
Planning assortments through the retailer’s lens will increase the likelihood of recommendations being adopted. And using integrated customer segmentations and insights makes it easier for CPGs to tell their story in terms that matter most to retailers – through the lens of their customer.
Big Data. Analysis paralysis. Disparate systems. All of these are reasons why CPGs have historically struggled with Shelf Planning, especially in multi-retailer optimziation scenarios. But by harnessing the power of AI and choosing a partner with a seamlessly integrated category planning platform, CPGs can efficiently translate retailer- and customer-level insights into actionable and impactful shelf plans.
Time is money. The customer is always right. Two phrases that have stood the test of time.
So why not start your CPG shelf planning efforts by focusing on customer needs and then developing localized retail strategies that will best serve those customers – and in turn – best serve both retailers and manufacturers alike.
Want to improve how often or how well retailers respond to your assortment and shelf proposals? Start by looking at the situation through their lens, using a fully integrated platform.
Develop cluster- and store-specific assortments and shelf layouts that ensure must-stock items are always included, and that SKU adjacencies and merchandising rules are observed, so customers have a consistent and localized experience at the shelf and the items they want are always available.
With customer-centric strategies and retailer-specific plans in mind, take advantage of the productivity gains and improved outcomes that our CPG shelf planning solutions provide on an on-going basis:
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